Dr. Kevin Baxter: A Presentation on the 200-Day School Calendar

MAX LA Tip of the Month
Not enough can be said about the first and best piece of advice a marketing rep gets, which is to do your prep work and be religious in the fine-art-of-follow-up. You are all marketing reps, whether you realize it or not. Put yourself in the place of a prospective customer (i.e.: parent and student). Do you know what you are talking about? Do your front-line people know what they are talking about? Has anyone done the prep work necessary to properly and definitively market your school?

Now that you have the tools and have done your homework, follow through. Make sure you have further contact with the individual who you met or spoke to via a thank-you card, a phone call, an email or a personal visit. Don't hound them like a desperate salesperson, but make sure the potential customer knows you care about them and are interested in THEIR child's future and well-being. And never let a phone message go unreturned for more than 24 hours, even if you don't have the information the person is looking for. Make the call.